"We decided to design a set of items (posters, invitations etc.) based on the idea of punched-out holes. Within the context of Prouvé, holes make perfect sense. Shown below a picture of the man himself, and one of his buildings:"


"In short, Prouvé is known for his perforated structures, that's why we went for the holes. Another reason why we decided to use punched-out holes was the fact that we wanted to try to let the holes interact with the typography, creating quite literally a poetic object, a technological form of poetry. We also liked the punched-out holes because it brought us full-circle to the posters we designed in 1996 for Paradiso; see Paradiso program posters."
"Shown below the A2 poster we designed for the exhibition. What you see is one poster, printed on both sides (front- and backside). The frontside features the Dutch title ('De Poëzie van het Technisch Object'), the backside features the English title ('The Poetics of the Technical Object'). The holes are actually punched-out:"


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