Staying Cool with Type

TypeTalk: You ask, we answer ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Q. How can I stay abreast of the latest and greatest typefaces? Check it out... Q. Do you have any tips for creating visually successful presentations? Check it out...

A Garamond by Any Other Name ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ If it’s called Garamond, then it’s Garamond – true? If there were only one version of Garamond, perhaps. But in fact, there is more than one Garamond, just as there are multiple versions of many other designs. Read on...

The End of Movable Type in China ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ While Western letterpress printing has made a recent revival, what was once considered one of the Four Great Inventions of Ancient China is no longer a sustainable practice in its country of origin. Movable type, made influential by Johannes Gutenberg around 1440, was one of the greatest technological advances defining typography as we know it today. Invented in China by Bi Sheng 400 years earlier during the Song Dynasty, movable type was created as a system to print lengthy Buddhist scripture. As Chinese characters were mostly square, characters of uniform size and shape were easily interchangeable for printing. Kerning was not an issue; the letterforms had a balanced visual appearance by nature. Read on...

The CRACKED Guide to Fonts ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ If graphic design was a religion, fonts are its priests – some are brilliant and enhance your understanding of the text and others are, well, best avoided. Read on...

How Google Got Its Colorful Logo ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ In just a few short years, Google’s logo has become as recognizable as Nike’s swoosh and NBC’s peacock. Ruth Kedar, the graphic designer who developed the now-famous logo, shows the iterations that led to the instantly recognizable primary colors and Catull typeface that define the Google brand. Read on... And don’t forget to check out one particular blogger’s take on it, as well as the comments it inspired here. Read on...

Bring Gourmet Typography to your company, school, or organization ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ In today’s competitive market, you need all the edge you can get. Whether you are a student or a professional, having strong typographic skills should be at the top of your list. Bring Gourmet Typography Training right to your company, school or organization! Workshops are customized for groups of any size and designed to fit your specific needs. Sessions are scheduled for your convenience — daytime, evenings or weekends. We will design a program customized for your particular requirements. SUMMER DISCOUNT: $300 off workshops when you mention this enewsletter. SCHOOLS & UNIVERSITIES: Special pricing, call 203.227.5929 for details. “I want to thank you for the great workshop last Friday. You dusted off and reinforced all of those typographic rules that I have — and have not — lived by in all my years as a graphic designer. Your down-to-earth approach to type made the session breezy and fun, and I couldn’t help but visually re-spacing all the headlines I had the time to linger on during my bumper-to-bumper drive back to home. Thanks again for reigniting my spark for type!” For more info, click here or call 203.227.5929.

The Type Studio now on Facebook ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Facebook is a great way for students, educators, and professionals with a common interest, in this case, typography, to stay connected and exchange ideas, announcements, and information. Follow The Type Studio on Facebook for the best of our typographic rants, raves, reviews, and releases.

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